Zivame is India’s premier online lingerie store, featuring over 2000 lingerie styles to choose from: bridal lingerie, plus size lingerie, every day wear, shapewear, leisure wear, nightwear and swimwear for women. The collection is curated and hand-picked from the top national and international brands like Enamor, Wonderbra, Triumph, Ultimo, Lovable, Plie, Jockey, Amante, Bwitch, Curvy Kate, Hanes and many others. Zivame has now become the preferred lingerie destination for the women across the country. According To Richa Kar, CEO, "Being a retailer at heart, if I had to do anything of my own it had to be something dealing with the end-consumer. When I was consulting to a global lingerie retailer, I realized that lingerie as a category in India is under-served. [...] That is when I conceptualized this offering of a lingerie store where women can understand their lingerie needs, browse through styles, order for their right size and get the their order delivered at their doorstep without any embarrassment. Zivame is born out of a vision to have every Indian woman access to the right innerwear in an environment that is consultative, inclusive and friendly.